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Co-branding: Coca Cola And Terranova together on social media! Browse the photo-gallery #enjoylifetogether!

From Spain to Russian, anyone popping into a Terranova store after April 28th has been certainly ‘hit’ by the brand-new Coca Cola/Terranova clothing collection!

The co-branding strategy, including both womenswear and menswear, has just been launched in Italy, Czech Republic, Poland, Bulgaria, France, Spain and Switzerland, in over 230 stores, and has already stimulated the creativity and imagination of customers and insiders: a flood of photos and videos taken in Terranova stores have been posted on Instagram and Facebook by people to share their personal #enjoylifetogether experience, showing colourful t-shirts, bottles, bandana & smiles!

Coca Cola & Terranova share their common values through interactive contents inside Terranova stores and dedicated shop windows, in addition to a dedicated landing page created on Terranova website via the link terranovastyle.com/collezione/Coca-Cola/EnjoyCocacolaTerranova.html  

Joy, happiness, fun and “stay together”, contained within the all-in-one hashtags #enjoylifetogether and #cokestyle, will be the keys to tell customers about this co-branding adventure every day, through Terranova social media channels on Facebook, Instagram, YouTube and the blog blog.terranovastyle.com.