Terranova sales network keeps on being expanded, with six new stores opened between the end of March and the beginning of April. Barberino (Italy), Prague (Czech Republic), Nicosia (Cyprus), Skopje (Macedonia), Davao City (Philippines).
In Ljubljana, Slovenia, the first six Terranova customers were given the opportunity to board a helicopter branded Terranova.
Here following the photos.

Prague| 22 March 2013 | 597 sq. m.| Menswear, Womenswear, Kidswear collections

Barberino | 23 March 2013 | 509 sq. m. | | Menswear, Womenswear, Kidswear collections

Ljubljana | 24 April 2013 | Menswear, Womenswear, Kidswear collections

Skopje | 26 April 2013 | 1003 sq. m| Terranova Menswear, Womenswear, Kidswear collections and Calliope Menswear, Womenswear collections

Since last April Rinascimento has launched a new contest for all its customers.
Fashion on the road: customers only need to wear a garment included in the Spring/Summer collection and upload their photo on Rinascimento website. Each month the best photos will be selected and published on Fashion on the Road. The 10 best photos in the final round will be given a 100-euro voucher each for shopping at one of Rinascimento stores.
Among those 10 photos the best look will be selected, which will win a 100-euro voucher for shopping at one of Rinascimento stores.
The contest held in April had a high number of participants: http://www.rinascimento.com/il-look-del-mese/

A great party welcomed the opening of the new Terranova flagship store in Copenhagen; here you can watch the video.

Teddy was among the companies that, on last April 13th, attended the 5th edition of the main Placement event organized by the University of Bologna, Alma Mater Studiorum, where graduates can meet the job market.

8000 graduates and final year students crowded stand 31 of Bologna Trade Fair, with more than 300 people who met the team of Teddy Corporate Training Office, getting information on the company and presenting themselves.

On next June 6th, Teddy will also attend the Career Day organized by the university campus in Rimini.

Any content, image and video to be enjoyed immediately and easily through full-screen features. Calliope website goes for a makeover: a new release in line with the young, spontaneous and glamorous soul and identity of the brand.

Some key elements however have not been removed such as the galleries showing the several clothing collections, which always highlight models and the garments they wear, effects playing on images and videos, and the opportunity to share everything on social media. Some changes were also made to the blog Glam life and the store locator service.

Last, but not least, calliope.info can now be seen and accessed on any device, thanks to Responsive Web Design, a special Web approach providing an optimal viewing experience adapting the layout to the viewing environment of a wide range of devices (desktop computer monitors with different resolutions, tablets, smartphones, old mobile phones, web-TV) for an easy reading and navigation with a minimum of resizing, panning, and scrolling.

Five “special correspondents” from the worlds of art, fashion, cinema and the web writing a blog on which you can find photos and reports about the cities of Sophia, Warsaw, Moscow, Belgrade and Prague as you have never seen them.

We are talking of Hit the East (http://www.hittheeast.com/) the new web project promoted by Terranova in its own stores in Eastern Europe and a campaign on some websites supporting the initiative.
5 bloggers who write about their city, thus creating an unusual and original “tourist guide” full of events, ideas, small and big tips, suitable to all interests, portraying the most curious and less popular places such as venues, monuments, art galleries and stores.
Among the several reviews on the project even one from the Italian most pop blog Frizzi Frizzi, usually very straightforward, which welcomed it with enthusiasm: “Sincerity and realism are the keys to success of Hit the East: they are rare values in the world of fashion but are the strengths of Terranova, one of the first Western brands to win the former Soviet Union after the fall of the Berlin wall” (read the article by Frizzi Frizzi)

In the meantime Terranova World, the Facebook Page dedicated to the brand, is becoming increasingly more popular and last month exceeded 300,000 likes.

Creativity and sprays are the ingredients that made unforgettable the opening of the new Terranova store in Piacenza (a 388 sq m sales area displaying womenswear and menswear collections).

The guest star of the event was the Italian graffiti artist Maurizio Ricucci, aka EricsOne, who decorated the store with a graffiti work of art he created live before the eyes of passers-by and customers who attended the opening. A urban opening, perfectly matching Terranova style.

Other two stores were opened in Foligno (a 355 sq m sales area displaying Womenswear, Menswear and Childrenswear collections) and in Malta, in the town of Santa Venera (a 362 sq m sales area displaying Womenswear, Menswear and Childrenswear collections).

Just there, in the heart of Copenaghen, there is Nygade, one of the streets of the longest pedestrian shopping area in Europe, where on last March 22^nd a new Terranova flagship store opened: the first step towards a development of the brand in Northern Europe. The new opening marks Denmark as the 35th country in which Terranova brand has spread its business.

“It is a tough market, but very challenging, as all our competitors also operate there”, said Christian Vannini, Teddy Development Department. “A positive factor is that consumers do not follow just one brand, but look for fashionable and trendy clothing at fair prices. Therefore, when considering the groundwork already laid, we are certain to be able to do well”.

The groundwork is first a The groundwork is first a flagship store (750 sq m sales area displaying menswear, womenswear and childrenswear collections) on Strøget, just in the heart of the city, an area 1.1 km long which is the longest pedestrian street in the world. The street celebrated its 50^th anniversary last year and is composed of several other streets, including Nygade. Strøget became a pedestrian area in 1962, when it was closed to traffic on a trial basis to avoid store keepers getting anxious about a decrease in in sales; it is the true heart of the Danish capital city and one of the most popular and visited attractions thanks street artists, musicians and performers.

Then there is the grand store opening, on last March 23^rd, which was attended by the young Danish singer Christopher, a promising talented performer on whom E.M.I. label chose to capitalize, and to which were also invited the seven most popular fashion bloggers in Denmark. The event aimed at positioning Terranova brand in a new market, communicating its own style and values.

“We have been working hard for years to enter this market” admitted Christian Vannini, “Now we got it and this store will be an important showcase for all our prospective clients in Northern Europe, because Copenhagen is the city everyone visits to discover fashion trends”. “Netherlands, Belgium, Finland, Norway and Sweden will be out next targets”, he added.

Pinterest, the social network where you can share pictures and images connecting you with people sharing your same tastes and interests, now features the contents and suggestion from our brands.
Terranova shares with its followers the trends and the suggestions of ‘We Are Terranova‘ team.



Calliope shows its collections and seasonal looks while delving into its lifestyle by sharing photos and graphics.

Visit Terranova Pinterest page

Visit Calliope Pinterest page