Franchising
A SUCCESSFUL BUSINESS FORMULA
The successful franchising format of the ‘licensing on consignment’, a long-term experience and 550 points of sale are the best guarantee of success.
Marketing and visual merchandising projects, an optimal quality/price ratio and the strategic importance of the distribution warehouse make our business formula ‘one of its kind in the world’.
LICENSING ON CONSIGNMENT FORMULA
The ‘licensing on consignment’ formula means that our franchisee only pays for goods sold, without any risk of unsold stock, which is taken back by our company.
No royalties or franchise fee to pay in order to open a flagship store with one of our brands.
GUARANTEED AND CONSTANT PROFIT MARGIN
In both regular sales periods and end-of-season or clearance sales periods, the profit margin for franchisees keeps the same, thus avoiding one of the greatest commercial risks.
BUSINESS ANALYSIS
The potential budget of a point of sale is determined by our Development Department on the ground of the information collected during the assessment stage (location of the point of sale, shopping windows, sales surface, market area, etc.).
COMMUNICATION AND MARKETING
Brand communication tools and image to be used inside the point of sale are developed by the Communication and Marketing Department, always using the latest and most up-to-date materials. For local advertising initiatives, the Department provides franchisees with any necessary material.
REQUIREMENTS
To set up a store you need following retail areas:
TERRANOVA Top Business 700 mq ( uomo, donna, bambino)
TERRANOVA Man& Woman 550 mq
TERRANOVA Just Woman 400 mq
CALLIOPE Man e Woman 450 mq
CALLIOPE Just Woman 350 mq
TRAINING
Our franchisee or the manager of a point of sale must attend a ‘training course’ at one of our ‘pilot’ points of sale. Once the store has opened, its staff will receive ongoing training, using easy and practical tools. Our sales managers and visual merchandisers will always be ready to help our franchisees to compare and implement sales strategies.
Info
For any information about our formula please contact: sviluppo.rete@terranova-network.com
If you are interested in becoming a Terranova dealer, please fill in the following form, complete with all information requested.