Increasingly more glamour, even on mobile.
Any content, image and video to be enjoyed immediately and easily through full-screen features. Calliope website goes for a makeover: a new release in line with the young, spontaneous and glamorous soul and identity of the brand.
Some key elements however have not been removed such as the galleries showing the several clothing collections, which always highlight models and the garments they wear, effects playing on images and videos, and the opportunity to share everything on social media. Some changes were also made to the blog Glam life and the store locator service.
Last, but not least, calliope.info can now be seen and accessed on any device, thanks to Responsive Web Design, a special Web approach providing an optimal viewing experience adapting the layout to the viewing environment of a wide range of devices (desktop computer monitors with different resolutions, tablets, smartphones, old mobile phones, web-TV) for an easy reading and navigation with a minimum of resizing, panning, and scrolling.
Terranova and its digital initiatives.
Five “special correspondents” from the worlds of art, fashion, cinema and the web writing a blog on which you can find photos and reports about the cities of Sophia, Warsaw, Moscow, Belgrade and Prague as you have never seen them.
We are talking of Hit the East (http://www.hittheeast.com/) the new web project promoted by Terranova in its own stores in Eastern Europe and a campaign on some websites supporting the initiative.
5 bloggers who write about their city, thus creating an unusual and original “tourist guide” full of events, ideas, small and big tips, suitable to all interests, portraying the most curious and less popular places such as venues, monuments, art galleries and stores.
Among the several reviews on the project even one from the Italian most pop blog Frizzi Frizzi, usually very straightforward, which welcomed it with enthusiasm: “Sincerity and realism are the keys to success of Hit the East: they are rare values in the world of fashion but are the strengths of Terranova, one of the first Western brands to win the former Soviet Union after the fall of the Berlin wall” (read the article by Frizzi Frizzi)
In the meantime Terranova World, the Facebook Page dedicated to the brand, is becoming increasingly more popular and last month exceeded 300,000 likes.
Three new urban stores for Terranova.
Creativity and sprays are the ingredients that made unforgettable the opening of the new Terranova store in Piacenza (a 388 sq m sales area displaying womenswear and menswear collections).
The guest star of the event was the Italian graffiti artist Maurizio Ricucci, aka EricsOne, who decorated the store with a graffiti work of art he created live before the eyes of passers-by and customers who attended the opening. A urban opening, perfectly matching Terranova style.
Other two stores were opened in Foligno (a 355 sq m sales area displaying Womenswear, Menswear and Childrenswear collections) and in Malta, in the town of Santa Venera (a 362 sq m sales area displaying Womenswear, Menswear and Childrenswear collections).
A new flagship store in the heart of Copenhagen.
Just there, in the heart of Copenaghen, there is Nygade, one of the streets of the longest pedestrian shopping area in Europe, where on last March 22nd a new Terranova flagship store opened: the first step towards a development of the brand in Northern Europe. The new opening marks Denmark as the 35th country in which Terranova brand has spread its business.
“It is a tough market, but very challenging, as all our competitors also operate there”, said Christian Vannini, Teddy Development Department. “A positive factor is that consumers do not follow just one brand, but look for fashionable and trendy clothing at fair prices. Therefore, when considering the groundwork already laid, we are certain to be able to do well”.
The groundwork is first a The groundwork is first a flagship store (750 sq m sales area displaying menswear, womenswear and childrenswear collections) on Strøget, just in the heart of the city, an area 1.1 km long which is the longest pedestrian street in the world. The street celebrated its 50th anniversary last year and is composed of several other streets, including Nygade. Strøget became a pedestrian area in 1962, when it was closed to traffic on a trial basis to avoid store keepers getting anxious about a decrease in in sales; it is the true heart of the Danish capital city and one of the most popular and visited attractions thanks street artists, musicians and performers.
Then there is the grand store opening, on last March 23rd, which was attended by the young Danish singer Christopher, a promising talented performer on whom E.M.I. label chose to capitalize, and to which were also invited the seven most popular fashion bloggers in Denmark. The event aimed at positioning Terranova brand in a new market, communicating its own style and values.
“We have been working hard for years to enter this market” admitted Christian Vannini, “Now we got it and this store will be an important showcase for all our prospective clients in Northern Europe, because Copenhagen is the city everyone visits to discover fashion trends”. “Netherlands, Belgium, Finland, Norway and Sweden will be out next targets”, he added.
EGYPT– ALEXANDRIA – C.C. SAN STEFANO
Retail area: 285 sq. m.
Collections: women, Kids
Cyprus– LIMASSOL – C.C. MY MALL
Retail Area: 480 sq. m.
Collections: men, women, kids, underwear
ITALY – MARSALA(TP) – Via Roma, 54
Retail area: 230 sq. m.
Collections: men, women
POLAND – WARSAW – C.C. ZLOTE TARASY
Retail area: 650 sq. m.
Collections: men, women, kids, underwear
ITALY – CASAMASSIMA (BA) – C.C. AUCHAN
Superficie: 145 mq.
The relation the two brands are building with social networks is increasingly stronger.
Pinterest, the social network where you can share pictures and images connecting you with people sharing your same tastes and interests, now features the contents and suggestion from our brands.
Terranova shares with its followers the trends and the suggestions of ‘We Are Terranova‘ team.
Calliope shows its collections and seasonal looks while delving into its lifestyle by sharing photos and graphics.
Visit Terranova Pinterest page
Visit Calliope Pinterest page