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Teddy group

History

1961

Vittorio Tadei, the son of a trainman and a housewife, leaves his job as accountant to work in the clothing store run by his family in Riccione. It is the beginning of a great adventure that, from the first handmade knitwear workshop, will bring him in the 1970s to engage in wholesale distribution projects on a wider range. He is laying down the grounds for the development of Rinascimento branded wholesale network.

1981

Teddy Srl (which will be turned into a limited company-Spa in 1992) is established thus turning the early entrepreneurial project into a more real and long-lasting one. In these years the company employed the people who, thanks to their work and personality, will help to create the corporate culture of the group.
In these years fashion trends start to become a worldwide phenomenon and such an evolution forces Vittorio and his collaborators to learn reading the signs given by an increasingly faster and more dynamic market.

1988

Terranova brand is created and the franchising format ‘on a sale-or-return basis’ is launched. A flexible, dynamic and international sales network of franchised stores is further developed.

1990

The company starts to expand abroad: Yugoslavia, Spain, and other Eastern European countries are the first markets it branches out into. In just ten years’ time the network will include 22 countries. In 1990, the stores register takings exceeding 10 million Euros.

1994

The employees of Teddy Spa are more than 100.

2001

Teddy starts to develop a sales network of wholesale stores to distribute Rinascimento branded products abroad:the first store is opened in Paris, the fashion capital. The garments sold by Teddy Spa are 11.400.000.

2002

Kitana is created, the plus-size fashion clothing line by Rinascimento, which offers a clothing collection for a curvy woman who finds her own dimension without giving up being fashionable and glamorous.

2003

In the wake of 1990s’ great development, Terranova opens its 300th store in Moscow, the first one in Russia. In the meantime, the entire logistics system is automated.

2005

Terranova celebrates the opening of its 400th store in the world, with a new point of sale in Saudi Arabia. The brand Calliope is created, which, since the beginning, proves to be successful in the low-cost clothing market.

2006

Terranova Kids clothing line is created, thus expanding Terranova product range.

2008

Rinascimento wholesale network goes on being expanded, positioning itself in several countries such as Germany, Lebanon, France, Canada, Belgium and Ireland.

2009

A year of big changes, as two new Terranova and Calliope concept stores are opened and show to be successful, starting a real r-evolution.

2010

With over 550 Terranova, Calliope and Terranova Kids stores and Rinascimento branded wholesale network of stores, Teddy Spa becomes a reference firm in the European clothing market.

2011

On 30th November 2011, 1.200 people, including employees, integrated suppliers and former collaborators gather in Rimini to celebrate Teddy 50th anniversary. This is the year in which Terranova creates its own e-commerce platform.

2012

A new underwear collection, Mia Terranova, is launched.

2013

Teddy Corporate Group branches out into four new, big markets: Denmark,Morocco, Malaysia and France.

2014

In 2014 Teddy SpA acquires 100% interest in Miss Miss firm, thus including Miss Miss brand in its own brand portfolio.