Teddy group

History

1961

Vittorio Tadei starts up his business.

1970

Wholesale business starts being developed alongside clothing retail business, thus preparing the ground for the future network of wholesale stores branded RINASCIMENTO.

1988

TERRANOVA brand and the franchising format of the “licensing on consignment” are launched.

1990

TERRANOVA retail network expands abroad. Spain, former Yugoslavia, and other Eastern European countries are its first markets.

2000

Teddy starts expanding in the Middle East, with the opening of its first point of sale in Saudi Arabia.

2005

While TERRANOVA celebrates the opening of its 400th store in the world, Teddy S.p.A. launches CALLIOPE brand on the market.

2006

CALLIOPE opens its 50th store; TERRANOVA starts selling kidswear products branded TERRANOVA KIDS.

2009

After a deep analysis of TERRANOVA and CALLIOPE brand image, the first two new concept stores are opened, meeting with a great success: a r-evolution starts that will confirm Teddy as one of the top leaders in the world market of low-cost clothing brands.

2010

With over 550 TERRANOVA, CALLIOPE and TERRANOVA KIDS stores and a sales network of RINASCIMENTO wholesale stores, Teddy S.p.A. is one of the largest and most important clothing companies in Europe.